Part 2/10:
Despite the poor performance, media outlets such as Variety have attempted to spin Eternals' results as a victory, describing it as "soaring to heroic heights." They emphasize that, regardless of the lower-than-expected earnings, the film is still considered a "winner" in some circles. This disconnect reflects ongoing pressure within Disney and Marvel to uphold a positive narrative about their franchise, even when the reality suggests disappointment. Such strategic framing aims to protect investor confidence and maintain the Marvel brand’s prestige.