Part 3/10:
The Rise of Coco Melon and Blippi
Coco Melon has become arguably the most popular animated property among young children globally, dominating toy aisles, streaming platforms, and parental routines. Its success even impacted traditional networks — some sources suggest that Coco Melon's profitability has contributed to the decline of channels like Nickelodeon and Disney Channel's younger demographic viewership.
Blippi, another flagship for Moonbug, boasts millions of viewers on YouTube, with ties to toy sales at giants like Walmart. Interestingly, the creator of Blippi, Steven John, has a controversial history, including posted viral videos involving immature and inappropriate content, yet his brand has remained lucrative.