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Further, Eternals' international release hasn't been fully realized, particularly in China, which Marvel and Disney heavily banked on. Without strong overseas numbers, the film's domestic performance becomes even more critical for financial success. Current projections suggest that it may struggle to meet even the modest expectations set midstream.
Industry Implications and Future Outlook
The underwhelming performance of Eternals is notably significant given Marvel's historically dominant box office presence. This film could mark a turning point, raising questions about the long-term appeal of Marvel's current direction—especially as it pivots more toward diversified casts and more complex, slower-paced narratives.