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For Disney and Marvel, the disappointment might prompt strategic shifts. During Disney's upcoming investor calls, executives will likely emphasize long-term brand strength and franchise potential rather than immediate profits from Eternals. It’s probable they'll avoid admitting failure outright, instead downplaying the current numbers and focusing on future projects.
Conclusion: A Boring, Divisive Missed Opportunity
While Marvel fans generally expect high-quality spectacle and engaging storytelling, Eternals appears to have missed the mark. Early crowd reactions suggest boredom and indifference, compounded by critical reviews that mirror audience sentiments. With projections continuing to slide downward, this film serves as a lesson in overhyping and marketing miscalculations.