Part 5/10:
Adding to "Eternals'" woes is its lack of buzz compared to previous Marvel entries. It was overshadowed by films like "Shang-Chi" and "Black Widow," which enjoyed more consistent marketing and audience engagement.
Sources reveal that Disney, perhaps concerned about the film's prospects, shifted promotional focus away from "Shang-Chi" to "Eternals," despite "Shang-Chi" already generating positive reception. Studio insiders suspected early on that "Eternals" might struggle critically and commercially—an expectation seemingly confirmed by its disappointing reception.