Part 2/11:
One of the most prominent issues confronting the comic book industry is the scarcity of paper. Publishers such as Image Comics have publicly announced that they will no longer be doing second or subsequent printings of their titles, citing this very shortage as the primary cause. An internal memo from Image’s director of specialty sales, Alex Cox, detailed proactive measures: reducing reprints, tightening damage criteria for retailer-exclusive covers, and adjusting upcoming schedules to optimize raw material usage.