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The promotional campaign for Netflix’s Cowboy Bebop has been relentless, with the streaming giant posting nearly 15 tweets within a span of 15 hours. The barrage of tweets emphasized superficial elements—highlighting the adorable dog Ed (short for Edward), a scantily clad version of Faye Valentine, and exaggerated clips filled with rapid cuts and flashing lights designed to trigger seizures. The strategy seemed less about showcasing the show's substance and more about enticing viewers with fan-favorite elements like cute animals, fan service, and sensationalist visuals.