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The film's disappointing ratings are mirrored in its box office performance. Many speculate that the negative critical reception and poor audience interest will hurt its commercial prospects. Notably, Disney prioritized marketing Shang-Chi over Eternals in some regions, perhaps realizing the latter’s limited appeal.
In addition, Eternals faces stiff competition from other Marvel offerings, and some believe its accessibility issues—likely due to divisive storytelling choices—will cause it to underperform. The film's perceived lack of excitement and the absence of compelling characters or plotlines make it unlikely to draw large theater crowds.