Part 4/9:
"Cole Cassidy" sounds remarkably similar to a well-known porn star named Cassidy Cole, and the effect is compounded by the fact that the new name closely resembles the persona associated with adult content. The community and observers quickly noticed that the connection between the new in-game name and a pornstar is uncanny, even if unintended.
Why This Matters
The decision to choose a name that inadvertently overlaps with a pornstar’s pseudonym has ignited backlash and skepticism. Many believe Blizzard’s attempt at smooth branding has backfired, with some critics mocking the move as an overreaction—especially considering the original reason for the renaming.