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There's also speculation that the upcoming discovery merger, coupled with plans to eliminate physical comic book floppies, will further destabilize DC's creative environment. Some insiders believe these changes are reasons for urgent artist departures, as stagnating sales and internal shifts diminish the appeal of traditional comic formats.
The Business and Trademark Angle
Altaib's criticism extended beyond storytelling to suggest that changing Superman's iconic slogan might be a strategic move for trademark reasons, possibly to enforce new branding or marketing initiatives aligned with progressive themes. Whether or not this is the sole motive, it underscores the complex interplay between commercial interests and artistic integrity.