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Demon Slayer’s broad appeal is a significant reason for its merchandise success. It crosses generational gaps and demographics, making it a cultural phenomenon not just among anime fans but within wider audiences. This strategic broad appeal is a lesson for industries that want to replicate such success: creating stories and characters that resonate deeply leads to more extensive merchandise markets.
The franchise's ability to engage audiences globally is perhaps why it has achieved such remarkable merchandise figures—something American publishers and creators could learn from.