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Since their debut in 2015, Critical Role has evolved from casual Twitch streamers into an entertainment juggernaut. They began streaming their D&D campaigns, which unexpectedly skyrocketed in popularity, turning what was once a niche interest into a mainstream spectacle. Their success was fueled by dedicated fans who appreciated their storytelling, humor, and camaraderie.
Over time, their operations expanded significantly. They now boast a staff of over 30 employees, comparable to a Hollywood production company. Their projects span a broad spectrum, including a highly successful Kickstarter campaign that raised over $12 million for an animated series, "The Legend of Vox Machina," which premiered on Amazon Prime in early 2022.