Part 6/10:
The critics and fans alike have noted that marketing for Shang-Chi was somewhat lackluster—trailers didn't fully showcase the film's best features, and the campaign seemed subdued compared to other Marvel releases. Interestingly, the film's trailers that highlighted action sequences like the dragon fight and mythical battles might have attracted curious viewers, but these were held back in initial promotions.
Some speculate that Disney and Marvel downplayed Shang-Chi's potential intentionally, perhaps to manage expectations or to avoid disappointment if the film underperformed. However, this strategy seemed to backfire, as the film's actual box office performance surged beyond even optimistic predictions.