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Furthermore, Disney shifted major promotional attention toward Eternals, a film perceived as a more controversial or less accessible entry, which may have overshadowed Shang-Chi’s star power and potential momentum.
The Movie: An Unconventional Marvel Experience
A Different Kind of MCU Film
Unlike traditional Marvel entries, Shang-Chi feels more like a martial arts fantasy film with minimal ties to the expanded MCU universe. The film’s tone and aesthetic diverge significantly, emphasizing fantasy, martial arts choreography, and CGI-driven world-building. Notably, it lacked the usual Marvel humor and overall "Marvel feel," making it more accessible as a high-fantasy adventure rather than a typical superhero flick.