Part 7/11:
Disney's promotional campaigns also reveal an emphasis on diversifying and sensationalizing Shang-Chi's success. The studio is positioning the film as a record-breaking Labor Day release, but industry insiders point out that such claims are exaggerated and largely irrelevant within the context of movie-going patterns. Holiday weekends like Memorial Day deliver far higher box office numbers than Labor Day, which traditionally sees minimal theatrical activity due to outdoor summer pursuits.