Part 8/11:
Moreover, the larger Marvel and Star Wars franchises are experiencing a waning interest among the general audience, often referred to as "the normies." Persistent divisiveness over the direction of the Marvel Cinematic Universe (MCU), character replacements, and an influx of new characters—sometimes perceived as "forced" or unnatural—have diluted audience enthusiasm.
Promotional Campaigns and Audience Reception
Initial trailers for Shang-Chi failed to excite viewers, emphasizing martial arts rather than highlighting the fantastical elements that could have garnered wider appeal. Later trailers attempted to pivot toward showcasing the film's mythological and CGI-heavy aspects, but earlier impressions may have already dampened interest.