Part 8/13:
Corporate executives, including Disney CEO Bob Iger, have expressed frustration with social media’s impact on societal discourse. Iger pointed out that the "nastiness" and toxicity associated with platforms like Twitter have become overwhelming, making it harder to use these tools for brand and communication purposes.
Disney, historically nonchalant about Twitter presence, now largely dismisses it in favor of platforms like TikTok and Instagram. Iger’s comments highlight the perceived disconnect: social media platforms can both serve as valuable tools and sources of immense toxicity that threaten brand integrity.