Part 11/13:
The shift away from Twitter isn’t solely about toxicity but also about strategic career moves. Many industry professionals recognize that their core audience isn't primarily on Twitter — in fact, estimates suggest about 95% of comic book buyers are simply not active on the platform. Instead, they focus on traditional outlets like newsletters, comic conventions, and dedicated fan sites.
This shift may signify a broader reevaluation of how creators engage with their audiences. It also raises questions about the viability of social media as a primary promotional tool for creators in heavily politicized and toxic environments.