Part 2/11:
Many popular media sites such as BuzzFeed and Comic Book Resources (CBR) are often criticized for their sensationalist headlines, which sometimes seem so over-the-top they appear fake. Interestingly, it turns out that some of these headlines are not just the product of human creativity but are generated and tested by proprietary automation systems. BuzzFeed, in particular, has developed a custom content management system (CMS) that incorporates headline generators, A/B testing, and even neural networks to determine what content, titles, and images will perform best.