Part 4/11:
Headline and Image Variations: Different versions are tested in real-time, with the most effective ones winning out in terms of user engagement.
Content Repurposing and Internationalization: Content is adapted and translated across languages, using algorithms that identify similar themes or keywords to maximize reach.
Social Lift and Engagement Metrics: Their dashboards measure "social lift," a proprietary metric that gauges how well content performs across social platforms, influencing future distribution and headline strategies.
Content Placement and Curation: Using neural networks and classifiers, BuzzFeed’s "social mission control" determines which Facebook pages or feeds should showcase specific content, often based on massive amounts of historical data.