Part 4/15:
The industry’s pivot to video—the supposed future of digital engagement—has not lived up to its promises. Many outlets, including venerable names like Nerdist and even some segments of BuzzFeed, have seen stagnation or decline in their video metrics. Despite investment and content creation efforts, these outlets often fail to generate the expected revenue, especially when viewed through the lens of digital advertising models like CPMs (cost per thousand views).