Part 10/12:
Despite some hits like Free Guy and Quiet Place Part II, the overall theater attendance remains unpredictable. Many consumers remain wary of returning en masse to theaters, especially for movies that lack significant buzz or proven franchise appeal. The decline in confidence has already impacted box office standings for films like Suicide Squad, which underperformed relative to expectations.
Strategic Adjustments and Future Outlook
Given these developments, Disney is employing experimental distribution models, including shorter theatrical windows and direct-to-digital releases. The fate of The Eternals seems particularly uncertain—if it underperforms, it might be quietly shifted to digital platforms or delayed further.