Part 10/12:
Disney’s approach reveals a pattern of attempting to shield itself from negative publicity and financial fallout. The studio has historically employed measures like arbitration clauses, confidentiality agreements, and opaque deal structures to avoid transparency. The Johansson lawsuit threatens these practices by shining a light on the contractual underpinnings of Hollywood deals.
The media's role is pivotal here. Johansson’s willingness to speak publicly contrasts with Disney’s preference for quiet negotiations, illustrating how publicity can serve as a tool—either to pressure studios or to rally public opinion.