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Some fans humorously recalled the similarity to Shang Tsung from Mortal Kombat, leading to initial misconceptions. However, it's clear this film's title is Shang-Chi—a name rooted deeply in Chinese culture and martial arts folklore. Some online comments reflected a wish to see more promotion, as Marvel appears to be burying Shang-Chi under campaigns for other heavy hitters like Eternals and Spider-Man: No Way Home. The leak of the Spider-Man trailer, which was initially supposed to be released only at CinemaCon, further complicated Marvel's promotional efforts, with the trailer leaking ahead of schedule and spreading online.