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Moreover, Disney's own staff and less affluent guests may find themselves priced out of the "Magic," stripping away the inclusive spirit Walt Disney envisioned. The reliance on digital apps and smartphone accessibility further disadvantages those without smartphones or those unfamiliar with—or unwilling to use—complex mobile ordering and reservation systems.
The Business Rationale Behind the Change
Disney authorities, including Disney Parks Chairman Josh D'Amaro, argue that this shift will create a better guest experience and better utilization of park capacity. By spreading out demand more effectively, Disney claims it can reduce overcrowding and improve itinerary flexibility.