Part 4/11:
Cartoon Network and its parent company, WarnerMedia, are deliberately pivoting toward preschool-focused programming. This marks a departure from previous strategies centered primarily on general audiences and older children. The move aligns with the success of shows like Cocoa Melon and the competitive nature of preschool content like Disney Junior.
The new Cartoonito block will feature contemporary takes on early childhood themes, emphasizing "originality and inclusion." Educational values are front and center, with a focus on recognizing emotions, fostering resilience, and encouraging acts of kindness. The content will target children aged 3 to 6, and it involves a curriculum supported by early childhood specialists to ensure stories are developmentally appropriate and beneficial.