Part 5/12:
While Shang-Chi appears to be under the spotlight, Eternals is suffering from a lack of buzz. Industry insiders suggest that Disney might bypass theatrical release altogether, opting instead to drop the film directly onto Disney+ or, in some cases, consider a “direct-to-DVD” route—an alarming sign of how the studio perceives its potential performance.
One particularly stark image from Eternals' marketing shows the characters in generic, sci-fi-esque suits, reminiscent of low-budget streaming service productions, further dampening enthusiasm. The film’s lackluster promotional effort underlines the challenges Marvel faces in sustaining audience interest beyond familiar heroes.