Part 2/10:
One of the most striking aspects of Snake Eyes' release strategy was how swiftly it was pushed onto digital platforms. Just a few weeks after its theatrical debut, the film was announced for digital purchase and streaming, with a release date set for August 17th, a mere two to three weeks after the box office window closed. This rapid turnaround is unusual—historically, films have a 45-day window before hitting home entertainment, but Snake Eyes was relegated to digital almost immediately, presumably due to poor box office performance.