Part 2/11:
During Disney’s quarterly earnings call, CEO Bob Chapek described the release of Shang-Chi as an “interesting experiment,” primarily because it was released with a 45-day theatrical window instead of the traditional 90-day split or direct Disney+ debut. Chapek indicated that the shorter window would help Disney gather data points to inform future release strategies; however, this wording did not sit well with the actor portraying Shang-Chi. In a pointed social media statement, Liu declared, “We are not an experiment,” emphasizing that his team and fans deserve respect and recognition, not to be used for experiments.