Part 4/11:
The projections, especially considering Labor Day weekend timing, suggest that Shang-Chi may underperform even relative to initial expectations. Industry trackers reveal that interest in the film is tepid; fewer viewers are showing enthusiasm, possibly due to a lack of familiarity with the character or waning interest in Marvel’s recent offerings. The movie's performance is further hampered by a lack of strong marketing momentum, with Liu’s own promotion surpassing Disney’s efforts on social media and other platforms.