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Industry insiders note that Marvel's films are no longer “must-see” blockbuster events. Instead, viewers are more engaged with Disney+ TV shows like Moon Knight and WandaVision, which offer detailed storytelling with more character depth. This indicates a preference for binge-worthy streaming content over theatrical releases—an important trend that Disney seems to be capitalizing on more aggressively.
The report suggests that Marvel's theatrical ambitions are waning, with movies like Eternals expected to underperform—and perhaps even flop—due to lack of buzz and audience interest. The disconnect is evident: the media and blogs are filled with articles praising Moon Knight and other Disney+ shows, while Shang Chi and Eternals are barely registering on screen.