Part 11/12:
Shang Chi serves as a case study in Marvel's waning influence. Without well-known characters or compelling storytelling, new films are predicted to underperform, and even the studio's most established audiences are not returning in the same numbers. Disney’s strategic focus on streaming content and pandemic-related challenges have compounded these issues.
As the industry moves toward a new era where streaming dominates, Marvel's attempt to maintain its cinematic supremacy appears increasingly unsuccessful. Fans and critics alike acknowledge that the Marvel phenom has cooled, and unless substantial changes are made—perhaps by reviving beloved characters or focusing on quality storytelling—its future theatrical dominance looks bleak.