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Many creators, tired of the mainstream industry's decline, are jumping ship to Substack, lured by cash offers and the promise of direct engagement with fans. Notably, veteran writer James Kenyon, once associated with DC Comics and Batman, openly praised the platform for its lucrative deals, noting how restful and exciting it is to work on their own terms now. This exodus, however, fuels resentment among others who believe that such deals proportionally favor previous industry heavyweights, leaving emerging or less established creators behind.