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Despite a lull in mainstream spotlight, McFarlane kept the Spawn universe alive through continuous releases. His approach of consistently delivering what fans wanted — rather than chasing fleeting trends or pandering to minority vocal groups — paid off. The King Spawn number one pre-orders topped nearly half a million copies, making it the best-selling comic in decades. This isn't just about a popular character; it's a sign that independent creator-owned titles can outshine the industry’s traditional heavyweights.