Part 10/14:
Insider job postings reveal Disney’s hiring of a director of e-commerce, tasked with designing new technology initiatives—indicating a future where digital systems will be heavily monetized. This could involve seamless mobile payments, tailored and optimized itineraries, and integrated upsell opportunities.
The app could serve as a gateway to purchasing everything from meal upgrades to exclusive merchandise, but most notably, from an insider perspective, to pay for ride access—either via the Lightning Lane or the rumored premium tiers. Essentially, Disney appears poised to turn the app into a digital loot box, where surprise upgrades, faster access, and special privileges become available through microtransactions.