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Additionally, Hollywood has been relying more on streaming and local productions to bypass traditional theatrical barriers. Netflix and other streaming platforms have been investing heavily in co-productions tailored for Chinese audiences, which have seen substantial success—Soul, for example, earned around $58 million there.
Why Luca in Particular?
Choosing Luca for release in China is intriguing because Pixar's other recent films have demonstrated a pattern of performing well there, especially when aligned with Chinese cultural sensibilities. While Luca does not overtly deal with themes considered sensitive—such as ghosts or the afterlife—it emphasizes friendship and personal growth, themes that resonate universally.