Part 5/11:
Behind the scenes, Lucasfilm’s leadership appears divided. Veteran insider Jacob Rinzler, who previously worked at Lucasfilm, describes a “mess,” noting the company's disorganized approach and Disney’s lack of experience in managing long-term properties. Rinzler highlights how Disney’s handling of Star Wars has devolved into a sequel factory, prioritizing merchandise sales over coherent storytelling.
This disconnect is visible in the inconsistent and shallow storytelling that characterizes recent films. For example, the Rise of Skywalker was widely criticized as a hurried attempt to undo the Last Jedi, resulting in a muddled and unsatisfying conclusion that failed to satisfy many fans.