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The article underscores a broader trend in Hollywood: studios are increasingly fixated on profitability and franchise viability. Warner Brothers, struggling with cash flow and box office gains, now dismisses projects like "Birds of Prey" that don't generate sufficient revenue—highlighting a stark contrast to Disney, which continues to invest in and even lose money on ambitious projects.
Disney, in particular, is accused of deliberately pursuing riskier ventures, despite their penchant for losing money. Their strategy appears to be to leverage brand synergy across franchises—be it Marvel, Star Wars, or other Disney properties—regardless of profitability margins.