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The merchandising dilemma is also notable; Disney aimed to create new characters like Baby Yoda (Grogu), but the overwhelming saturation and overexposure risk diminishing their appeal. Memes, viral videos, and fan fatigue have led to humorous frustrations, such as over-milk-chicken nuggets jokes involving Baby Yoda, underscoring how oversaturation can backfire.
Industry Insight: Disney’s Potential Damage Control
There is speculation that Disney is actively engaged in damage control, monitoring fan reactions and adjusting their approach behind the scenes. The franchise's turmoil extends beyond movies, with internal sources like former Lucasfilm employee JW Rinzler hinting at behind-the-scenes tensions.