Part 6/12:
Entrepreneur Alex Alberon emphasizes that turbulent times often serve as fertile ground for new ventures. He draws a parallel: just as the best time to invest in real estate was yesterday or even years ago, now is the ideal moment to start or scale a business. The barrier to entry has never been lower—thanks to online platforms and minimal startup costs—making entrepreneurship accessible to most Americans.
Alberon points out that many successful entrepreneurs began during downturns, leveraging challenges as opportunities for innovation and growth. The key, he asserts, is to lay a solid foundation early—despite comfort zones or fears—and to persist with consistent, practical progress.