Part 9/13:
The Power of Consumer Politics and Boycotts
Amidst these problems, a broader trend called consumer politics is evident. Consumers are increasingly voting with their wallets, boycotting companies perceived as promoting woke agendas. Brands like Budweiser (with its controversial Dylan Mulvaney campaign), Target, Netflix, Starbucks, and Disney face significant backlash.
Budweiser, in particular, has publicly acknowledged that it has lost a substantial portion of its customer base and believes those customers will not return. The company admits that its social justice branding and attempts at progressive marketing have alienated core consumers, leading to a near-permanent boycott.