Part 11/13:
This strategy, dubbed consumer politics, is effectively shaping a parallel economy—a movement where customers intentionally withdraw support from woke corporations and redirect funds toward values-based businesses. Such action is a form of resistance against corporate wokeism and is seen as a way to preserve cultural and ideological integrity.
The Future and the Power of Collective Action
The decline of Disney serves as a cautionary tale for other corporations: prioritize ideological agendas at your peril. The ongoing financial and reputational damage illustrates that the market punishments for wokeness are real and tangible.