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When people assist voluntarily and sincerely, they invoke positive emotional feedback, such as gratitude and warmth, which reinforces prosocial tendencies. Conversely, helping grudgingly, or with resentment, often leads to negative feelings, guilt, or guilt-induced withdrawal. Naturally, recipients can sense when help is given genuinely and willingly, leading to deeper feelings of gratitude and positive social bonds.
Altruism as a Foundation of Society
The inherent joy derived from helping others underscores the fundamentally social nature of humankind. Our evolutionary history has shaped us to find pleasure in caring for one another, which in turn promotes social cohesion. This mutual joy and support are crucial for sustaining healthy communities and fostering moral societies.