Part 8/11:
The article emphasizes that boycotts—refusals to support certain companies—are only half the story. In the current landscape, buy cots—intentional purchases from supportive entities—amplify political support. The left's focus on boycotts and cancel culture neglects the reciprocal power of supporters who proactively fund and promote their favored candidates and causes.
The success of Trump’s fundraising and grassroots efforts demonstrates that the more the left attempts to shut down or cancel, the more their opponents band together, raising funds and voter support in defiance. This dynamic, termed reciprocal consumer politics, ensures that suppression efforts often backfire, energizing the patriots and hurting the opposition.