Part 5/8:
Despite the hype, skepticism surrounds Kimmel’s revival. The author confidently predicts that ratings will plummet, citing the broader industry trend of declining viewership and the decision of major affiliates—such as Sinclair and NextStar—to refuse airing Kimmel’s show. These groups control over 100 local markets and choose not to broadcast the late-night show, significantly limiting its reach across the country.
This decision isn’t solely ideological; it’s driven by economics. Smaller markets and local affiliates prioritize retaining viewers for their own programs and fear losing audience share to competitors. The loss of access to key markets like Washington D.C., Las Vegas, Minneapolis, and Nashville severely curtails the show’s national impact and ad revenue potential.