Part 4/12:
Netflix, once a DVD rental service, became the pioneer of the streaming era in 2007. Recognizing the declining revenue from DVDs and the limitations of relying on physical distribution, Netflix shifted gears to online streaming—a bold move that revolutionized entertainment consumption.
Their strategy was simple but revolutionary: provide instant access to an almost limitless library of content via the internet, eliminating the need to wait for physical discs. The launch of binge-watching, where entire seasons of shows are released simultaneously, changed viewer habits forever. Hit series like Orange Is the New Black and House of Cards became emblematic of this new model, which prioritized subscriber retention over immediate profit.