Part 7/10:
Corporate Reactions and Business Decisions
The analysis points out that the decision to bring Kimmel back was primarily driven by business considerations. With declining viewership—Kimmel’s late-night show has experienced hemorrhaging ratings—Disney and ABC are seen as trying to salvage their brand and financial stability. The initial suspension was presented as a response to controversial comments, but behind the scenes, the real driver appears to be the show's profitability and the political climate.
Notably, some industry figures, such as Sinclair, are taking a stand, refusing to broadcast the show on their stations. This move underscores the growing dissonance within the industry—distributors and local stations pushing back against perceived biased coverage and sensationalism.