Part 6/10:
The Business and Moral Implications for Warner Brothers
Warner Brothers CEO David Zazzloff now faces an intricate dilemma. Gunn’s unchecked behavior and inflammatory remarks threaten to damage the company’s reputation and its products’ popularity. Considering that Peacemaker and Superman merchandise are among the top streaming and retail items, the risk of alienating audiences is significant.
There are concerns that Gunn’s approach represents a dangerous shift — prioritizing shock value and ideological provocation over storytelling that unites viewers rather than dividing them. Industry insiders warn that continuing along this path could result in long-term financial and reputational harm, much like recent setbacks faced by other streaming giants.