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Industry insiders and Tesla enthusiasts alike have long anticipated the rollout of lower-cost vehicles to broaden the company’s market reach. Tesla's strategy involves a series of incremental updates and bold innovations designed to both enhance current models and introduce more budget-friendly options.
Tesla has been systematically refreshing the Model 3 and Y over the past year, adding high-end features such as ventilated seats, improved interior amenities, and refined aesthetics—all while maintaining nearly identical starting prices. These updates have effectively elevated the Model 3 and Y, moving them higher up the luxury hierarchy, thereby paving the way for more accessible versions.