Part 9/11:
While the new Roadster prototype has been glimpsed, it remains a luxury side project rather than a volume driver. Tesla appears focused on ramping up affordable vehicles and autonomous driving tech, which will have a more immediate impact on sales and market dominance.
Design and Branding: A Peek into Tesla’s Aesthetic Evolution
Tesla’s design aesthetic is also evolving, with recent vehicle updates showing attention to branding details and visual identity. Innovative logo graphics and refined styling underscore the company’s transition from its functional roots toward a more polished, consumer-oriented appeal.